Website promotion is the heart of having a business website. If no one knows about your website and what you do than you have wasted your time. Website promotion can be done in various ways like ppc advertising, article marketing, email marketing, and email newsletters. You need to establish a brand recognition so that when a person needs widget x, they think hey i know exactly who sell that and goes to your website to purchase it. This is a process of exposing the customer many times to what you do, so that when they need that product or service your brand is what is associated with it is their mind. Here are some tools that will help you get the word out there.